Dog Food Target Audience

In 2019 shoppers aged between 45 and 64 accounted for the majority of pet store revenue with a 43 5 percent share and therefore made up the largest target market in the united states.

Dog food target audience.

The dog is the consumer and the owner is the customer. Shop target for freshpet dog food you will love at great low prices. When marketing to pet owners a substantial amount of emphasis has been placed on segmentation by the demographics of generation age gender and income as well as the geographic variables of rural suburban and urban localities. Why you should apply dog food marketing strategies to your target market 1.

This group represents the largest and most affluent segment of the pet product market in general and of dog owners in particular. 4 2 target market segment strategy. Free shipping on orders of 35 or same day pick up in store. As the largest group of pet owners millennials and their pet food shopping behaviors get a lot of attention these days including on this website.

Dogs are given the best of the best when it comes to food. Free shipping on orders of 35 or same day pick up in store. Free shipping on orders of 35 or same day pick up in store. Free shipping on orders of 35 and save 5 every day with your target redcard.

Yet some marketing experts say they re not really the most important generation for pet food companies to target. While fetch is affordable and useful for all dog owners our focus will be on middle aged female baby boomers. Know the difference between your consumer and your customer. Shop target for dog food you will love at great low prices.